AI in marketing helps businesses understand their target market, create more efficient marketing plans, and draw in, develop, and convert customers. With Plat.AI, any company can benefit from AI in marketing.
In a fast-paced and ever-evolving digital marketing landscape, marketers need new ways to find and attract their ideal audience.
Artificial intelligence (AI) marketing tools leverage customer data and machine learning (ML) to help companies:
Understand Target
Audiences
Build More Effective
Strategies
Improve the
Customer Journey
Attract, Nurture, and
Convert Prospects
Personalized customer experiences and streamlined operations are vital to a company’s success.
We offer one-on-one support to marketing analytics teams. Our data scientists are ready to build, deploy, and maintain a real-time decision-making engine with your data.
Trends in the marketing and advertising services industry are constantly changing and evolving. Keeping up with new technology may be challenging, but building competitive and smart marketing AI tools and maintaining a sense of relevance with your audience is vital.
AI-based technology is becoming a cost-effective marketing strategy where users interact with brands through chatbots. According to Global Market Insights, the worldwide market for AI-powered chatbots will be worth more than $1.3 billion by 2024. Moreover, chatbots are a powerful tool to:
Finally, conversation marketing helps collect consumer data to provide a personalized experience.
Personalized content is another key trend of AI in marketing. Marketers can deploy technology and data analysis to uncover real-time customer behaviors and use those data-driven insights to tailor their marketing. Brands that provide personalized content build stronger relationships with their audience, driving engagement and conversions.
For example, Amazon and Netflix provide personalized and tailored content to each user.
Of course, none of this would be possible without artificial intelligence.
As we know by now, AI is the driving technology behind new digital marketing trends such as chatbots and personalized content. The technology leverages sales and marketing data to predict consumers’ next steps in the sales cycle. Therefore, marketers better understand how their target audience behaves and anticipate a consumer’s next move. With AI-driven marketing, marketers can:
Embracing the new opportunities AI brings to marketing is essential to remain competitive. AI-based marketing relies on an in-depth understanding of customer needs and preferences. Additionally, the ability to make real-time, data-driven decisions has brought AI to the foreground for marketing stakeholders. Nonetheless, marketing teams must be aware of the following three data challenges in the marketing industry.
AI tools require time and training to learn organizational goals, customer preferences, and historical trends and establish expertise. Moreover, AI tools require high-quality data that is:
If the tool is trained with poor-quality data, it will make poor decisions that do not reflect consumer desires. Therefore, stakeholders must ensure that the existing data sets are cleaned and are of high quality for optimal results.
AI technology processes vast quantities of data. Therefore, a successful AI-driven marketing strategy needs high-performing hardware and a robust IT infrastructure.
However, these computer systems can be:
This can be a disadvantage, particularly for smaller companies with modest IT budgets. Nonetheless, smaller companies can opt for cloud-based solutions to leverage AI in marketing. Cloud software vendors provide the necessary IT infrastructure and resources to run AI software for a modest fee.
As the total of AI technology companies grows, the market faces an AI skills gap. The existing pool of AI talent needs to grow faster to fill new AI positions. Therefore, companies using AI marketing software must have enough skilled and trained employees. Nevertheless, the AI skills gap can be closed by:
Make better decisions with real-time data. Manage yield more effectively using real-time advertising engagement metrics.
Enable data teams to collaborate and combine their data-driven insights to create new and enhanced partnerships, go-to-market efforts, and strategic initiatives.
Easily integrate new ad experiences. Plat allows performance agencies to set their own rules and scale campaigns.
Plat offers an all-in-one platform for setting metrics, tracking data, and automating campaigns. The software allows you to track impressions, visits, clicks, and conversions in real-time.
Try our predictive analytics software free for 14 days. Get accurate insight into your data to make better decisions for your company in the long run.
We offer one-on-one support to marketing analytics teams. Our data scientists are ready to build, deploy, and maintain a real-time decision-making engine with your data. Learn more by signing up for a demo.